In today's competitive market, running a real estate business without the right technology is like trying to build a house with a single hammer. You might get it done, but it will be slow, inefficient, and likely outpaced by competitors with a full toolkit. The best real estate agent marketing tools aren't just about flashy features; they're about creating systems that automate tedious tasks, generate high-quality leads, and free you up to do what you do best: build relationships and close deals.

From managing client relationships and generating stunning listing materials in seconds to prospecting new leads and staying top-of-mind with past clients, your marketing stack is the engine that drives your growth. This comprehensive guide breaks down 12 of the most effective tools across key categories, helping you identify which platforms will deliver the highest return on your investment and effort. While your website serves as your digital storefront, a topic covered extensively in this guide on the best website builders for real estate agents, the tools listed here are the specialized instruments that power your day-to-day marketing operations.

We've done the heavy lifting to provide a detailed, honest assessment of each platform. You’ll find direct links, screenshots, pricing information, and a clear breakdown of pros and cons tailored to different business needs, whether you're a solo agent, part of a team, or managing a brokerage. Our goal is to help you move beyond generic solutions and build a powerful, integrated marketing system that scales with your ambition.

1. Bounti Labs

Bounti Labs stands out as a powerful, AI-first listing assistant designed to automate the entire property marketing workflow. It condenses what traditionally takes days of coordination with photographers, copywriters, and designers into a matter of minutes. Agents simply upload a single video walkthrough of a property, and Bounti's platform automatically generates a complete, high-quality marketing package.

What truly differentiates Bounti is its sophisticated AI-powered visual editing suite combined with its end-to-end deliverable creation. The platform extracts MLS-ready photos and then allows for advanced enhancements that help buyers visualize a property's full potential. These capabilities go far beyond simple touch-ups to include virtual staging, decluttering, digital restyling, and even full renovation concepts. For agents looking to understand how these tools compare, Bounti Labs provides resources on the best virtual staging software options available. This unique combination of speed and high-impact visual marketing makes it an indispensable tool for winning more listings and attracting serious buyers.

Key Features and Use Cases

• One-Click Marketing Kit: Generates a full suite of materials from a single video, including a branded listing webpage, flyers, social media posts, and brochures.
• AI-Enhanced Visuals: Offers advanced editing like virtual staging, decluttering, item removal, and renovation mockups to showcase a home's potential.
• Intelligent Copywriting & Data: Writes compelling, MLS-compliant property descriptions in your brand voice and scrapes public records to auto-fill listing details and prepare CMAs.
• Human-in-the-Loop Quality Control: A team of human experts verifies the AI-generated content to ensure accuracy, compliance, and professional quality.

Pros:

• End-to-end Efficiency: Drastically reduces the time and cost of preparing a listing for market.
• Powerful Visual Marketing: Advanced AI edits help listings stand out and capture buyer imagination.
• Brand Consistency: All generated materials are customized with your branding, colors, and logo.
• Quality Assurance: Human oversight adds a layer of trust and accuracy to the AI output.

Cons:

• Price Point for Solo Agents: The most powerful plans are better suited for high-volume agents, teams, or brokerages.
• Input-Dependent Quality: The final quality of photos and materials is influenced by the initial video's resolution and stability.

Pricing: Bounti offers a credits-based model with a free starter option. Full-featured plans for teams and high-volume agents start at $299/month, which includes unlimited residential listings.

Website: https://www.bounti.ai

2. Follow Up Boss

Follow Up Boss is a dominant player in the real estate CRM space, often considered the gold standard for lead management and team collaboration. It serves as a central hub for all lead sources, automatically pulling in contacts from Zillow, Realtor.com, your website, and hundreds of other platforms. Its core function is to ensure no lead falls through the cracks by enabling swift, organized, and automated follow-up.

What makes it one of the top real estate agent marketing tools is its laser focus on speed-to-lead and agent accountability. The platform features robust native calling and texting, team inboxes, and automated "Action Plans" that trigger drip campaigns via email and SMS. Its "Smart Lists" dynamically segment contacts based on their last activity, ensuring agents always know who to call next.

Key Details & Pricing

• Ideal For: Solo agents, growing teams, and large brokerages.
• Core Features: Centralized lead routing, team collaboration tools, automated action plans, native calling/texting, and detailed reporting.
• Pricing: Starts at $57/user/month (billed annually) for the Grow plan. The Pro plan is $416/month for up to 10 users, and the Platform plan is $833/month for up to 30 users.
• Pros: Exceptionally user-friendly interface, extensive integration ecosystem, and transparent, public pricing.
• Cons: The dialer add-on incurs an extra cost on the entry-level plan, and higher-tier plans can be expensive for smaller teams.

For a deeper dive into how it compares to other CRMs, you can explore our analysis of the best CRM options for real estate agents.

Website: https://www.followupboss.com

3. Chime (aka Lofty)

Chime, which also operates under the name Lofty, is an all-in-one real estate platform designed to consolidate an agent's tech stack. It combines an IDX website builder, a feature-rich CRM, and sophisticated marketing automation tools into a single, integrated system. This approach aims to reduce vendor sprawl and create a seamless workflow from lead generation to transaction management.

What distinguishes Chime among real estate agent marketing tools is its comprehensive nature. Agents can build a lead-capture website, manage contacts in the CRM, run social media ad campaigns, and automate follow-up with its "Smart Plans" all from one dashboard. Optional add-ons like a managed lead generation service and an AI Assistant further enhance its capabilities, making it a powerful, centralized solution.

Key Details & Pricing

• Ideal For: Teams and brokerages seeking a unified platform for their website, CRM, and marketing.
• Core Features: Integrated IDX websites and CRM, marketing automation (Smart Plans), power dialer, and optional AI Assistant and managed ad services.
• Pricing: Chime does not offer public pricing. It requires a custom quote, with reported costs varying significantly based on team size and selected features, often ranging from $400 to over $1,500/month.
• Pros: A true all-in-one stack reduces the need for multiple subscriptions, and it offers broad marketing capabilities, including native ad management.
• Cons: The lack of transparent, public pricing makes it difficult to budget for, and the extensive feature set can have a steep learning curve.

Website: https://chime.me

4. Listings-to-Leads

Listings-to-Leads is a comprehensive lead generation platform designed to maximize the marketing potential of every listing. It provides a suite of tools that automatically create marketing assets the moment an agent inputs a new property, turning a single listing into dozens of lead capture opportunities. The system generates everything from single-property websites and virtual tours to social media ad templates and print-ready materials.

What makes Listings-to-Leads stand out among real estate agent marketing tools is its laser focus on listing-centric and seller-focused lead funnels. The platform offers over 80 branded PDF guides for buyers and sellers, various landing pages (e.g., "What's My Home Worth?"), and integrated social media ad management. This allows agents to build a robust pipeline by offering tangible value in exchange for contact information, catering to both active buyers and potential sellers.

Key Details & Pricing

• Ideal For: Solo agents and teams who want to automate listing promotion and generate seller leads.
• Core Features: Automated listing marketing asset creation, customizable landing pages, 80+ branded buyer/seller PDF guides, built-in social media ad manager, and print marketing templates.
• Pricing: Offers a free trial. Paid plans start at $40/month for agents with 1-10 listings, $50/month for 11-25 listings, and $60/month for unlimited listings. Team and office plans are also available.
• Pros: Strong value proposition even for agents with few listings, offers a generous free trial, and has clear, affordable pricing tiers.
• Cons: The toolset is complex and requires a learning curve to master the workflows; configuring the funnels for optimal performance can be time-consuming.

Website: https://www.listingstoleads.com

5. Zillow Premier Agent

Zillow Premier Agent is a lead generation program that allows real estate agents to purchase advertising and exposure in specific ZIP codes. It’s less of a traditional marketing tool and more of a direct pipeline to active buyers and sellers browsing on Zillow Group’s massive network of sites, including Trulia. The program connects agents directly with consumers through live phone transfers and tour requests.

What makes it a unique addition to this list of real estate agent marketing tools is its direct access to a high-intent audience. When a consumer requests information or a tour on a listing, Zillow connects them with a Premier Agent who serves that area. This model capitalizes on consumer behavior at the peak of their interest, providing agents with warm, often live, connections rather than cold leads.

Key Details & Pricing

• Ideal For: Individual agents and teams looking to supplement their lead flow with high-intent buyers in specific geographic markets.
• Core Features: Exclusive ad placement in target ZIP codes, live phone connections with buyers, "My Agent" exclusivity window, and detailed analytics on ad performance.
• Pricing: Varies significantly based on ZIP code, agent competition, and local home prices. There is no fixed public pricing; agents bid for a share of voice in their desired market. Costs can range from a few hundred to several thousand dollars per month.
• Pros: Access to a massive, active consumer audience and a steady stream of buyer leads. The live connection feature is powerful for agents who excel at immediate engagement.
• Cons: Pricing is not transparent and can be very expensive in competitive markets. Lead quality can be inconsistent, and success is highly dependent on an agent's speed-to-lead and conversion skills.

Website: https://www.zillow.com/premier-agent

6. REDX

REDX is a powerhouse for real estate agents who build their business through active phone prospecting. It’s a specialized data provider that supplies agents with high-intent lead lists that are often difficult to source, such as expired listings, For Sale By Owner (FSBO), For Rent By Owner (FRBO), and pre-foreclosures. The platform delivers these contacts directly into a simple lead manager, complete with phone numbers scrubbed against the National Do Not Call Registry.

What solidifies REDX's place among essential real estate agent marketing tools is its modular approach. Agents aren't forced into an expensive, all-in-one system. Instead, you can subscribe to the specific lead types that match your prospecting strategy. The platform's integrated Vortex CRM and optional power dialer streamline the outreach process, allowing agents to efficiently contact hundreds of potential sellers and build a robust listing pipeline from the ground up.

Key Details & Pricing

• Ideal For: New and experienced agents focused on phone-based prospecting and circle prospecting.
• Core Features: A-la-carte lead types (expireds, FSBOs, GeoLeads, pre-foreclosures), DNC-scrubbed phone numbers, optional single and multi-line power dialers, and an included lead manager (Vortex).
• Pricing: Lead subscriptions are priced individually. For example, Expired leads start at $69.99/month, GeoLeads at $59.99/month, and FSBOs at $49.99/month. The Power Dialer add-on starts at $99.99/month. Bundles are available for savings.
• Pros: Modular, a-la-carte pricing allows for scalability. It’s a cost-effective way to access high-quality prospecting data without a massive upfront investment.
• Cons: Data accuracy and volume can vary by market. The platform is highly specialized for phone prospecting and may not be suitable for agents who prefer other marketing methods.

Website: https://www.theredx.com

7. ProspectsPLUS!

ProspectsPLUS! is a veteran in the real estate marketing space, specializing in high-quality print and direct mail solutions tailored for agents. The platform simplifies geographic and demographic farming by offering a vast library of customizable templates for postcards, newsletters, and brochures. Its primary function is to automate physical marketing touches, helping agents stay top-of-mind with "Just Listed" and "Just Sold" announcements or consistent neighborhood farming campaigns.

What makes ProspectsPLUS! one of the most practical real estate agent marketing tools is its end-to-end service. Agents can design materials, build a targeted mailing list with specific filters, schedule multi-touch campaigns, and track delivery through USPS all within a single interface. This streamlines a traditionally fragmented process, making consistent, professional direct mail marketing accessible to individual agents and teams alike.

Key Details & Pricing

• Ideal For: Solo agents and teams focused on geographic farming, sphere of influence marketing, and new listing promotion.
• Core Features: Extensive template library, targeted mailing list builder, scheduled and automated mailings, and integrated USPS tracking.
• Pricing: Operates on a per-piece model. For example, a standard 4.25" x 6" postcard costs approximately $0.86 per piece, including printing and First-Class postage. Pricing varies by size, paper quality, and postage class.
• Pros: Transparent per-piece pricing with fast turnaround times, and all designs and campaign series are built specifically for real estate use cases.
• Cons: Total postage and printing costs can add up quickly on small budgets, and achieving a strong ROI requires consistent testing and campaign refinement.

Website: https://www.prospectsplus.com

8. Wise Pelican

Wise Pelican simplifies direct mail marketing for real estate agents by offering an all-in-one platform for designing, printing, and sending high-quality postcards. It specializes in 6x9 jumbo postcards, providing agents with hundreds of templates and a user-friendly design tool to create compelling mailers for farming, just-listed, or just-sold announcements. The platform handles everything from list acquisition to USPS delivery tracking.

What sets Wise Pelican apart is its focus on ease of use and features built specifically for real estate. Agents can integrate QR codes linked to seller valuation pages, purchase targeted mailing lists directly, and track campaign delivery status in real-time. With no minimum order requirements, it's an accessible tool for both one-off campaigns and consistent, long-term farming efforts, making it a valuable addition to any agent's marketing toolkit.

Key Details & Pricing

• Ideal For: Solo agents and teams looking for a simple, effective direct mail solution without order minimums.
• Core Features: Hundreds of real estate templates, no minimum order size, campaign and delivery tracking, mailing list acquisition, and seller valuation QR code options.
• Pricing: Pricing is per-piece and all-inclusive (printing, postage, and mailing). For a standard 6x9 jumbo postcard, pricing is typically around $0.85 to $1.09 per card, depending on volume.
• Pros: Simple, all-in-one pricing on popular postcard sizes, fast production times, and strong positive user reviews within the industry.
• Cons: Best value is on standard postcard sizes; there are fewer options for letters or complex brochures, and promotional pricing can vary between campaigns.

Website: https://wisepelican.com

9. Corefact

Corefact bridges the gap between traditional direct mail and digital marketing by embedding trackable technology into high-quality print materials. It is a specialized geo-farming service designed for agents who want to measure the ROI of their mailers. The platform offers a variety of products, from market-update postcards to neighborhood maps, each designed to generate a direct response.

What makes Corefact one of the most effective real estate agent marketing tools for farming is its focus on attribution. Each mailer includes a unique QR code or URL that directs recipients to a personalized landing page, often featuring an instant home estimate. When a homeowner scans the code or visits the link, the agent receives an immediate lead alert, allowing for timely follow-up while the prospect is still engaged. This transforms a typically passive marketing channel into an active, measurable lead generation system.

Key Details & Pricing

• Ideal For: Agents focused on geographic farming, listing acquisition, and brand building within specific neighborhoods.
• Core Features: Trackable QR codes and URLs, instant lead alerts, home estimate landing pages, personalized market-update cards, and the 'Elite' semi-custom branding program.
• Pricing: Varies by product and quantity. For example, standard home estimate postcards can be as low as $0.65 per piece, but this price typically excludes postage. The Elite program involves a one-time design fee and may require a monthly minimum spend.
• Pros: Strong emphasis on ROI and lead attribution for print marketing, competitive per-print pricing, and a robust program for consistent branding.
• Cons: The "as low as" pricing can be misleading as it often excludes postage costs. The Elite program's setup fee and minimum order requirements may be a barrier for some agents.

Website: https://www.corefact.com

10. Coffee & Contracts

Coffee & Contracts is a modern content membership designed to solve one of the biggest marketing challenges for agents: consistently creating high-quality, relevant social media and email content. It provides a vast library of ready-to-use templates, captions, guides, and scripts, all tailored specifically to the real estate industry. This allows agents to maintain an active, professional online presence without spending hours on content creation.

What makes Coffee & Contracts one of the most practical real estate agent marketing tools is its focus on saving time while delivering polished, on-brand assets. Members receive monthly content calendars with Canva-ready designs for posts, Stories, and Reels, complete with pre-written captions and scripts. This transforms social media from a chore into a simple, copy-and-paste process, empowering agents to engage their audience with buyer guides, market updates, and newsletters.

Key Details & Pricing

• Ideal For: Solo agents and small teams looking to streamline their social media and email marketing content.
• Core Features: Monthly content calendars, Canva templates, pre-written captions and scripts, email newsletter copy, buyer/seller guides, and a members-only community.
• Pricing: The standard membership is $54/month. They also offer team pricing options available upon inquiry.
• Pros: Purpose-built for agents to dramatically reduce content creation time and maintain a consistent, professional brand aesthetic.
• Cons: It's a content resource, not a full marketing suite. You'll still need tools for scheduling posts and managing ad campaigns.

Website: https://coffeecontracts.com

11. Canva

Canva has become the de facto design platform for real estate agents who need to create professional-looking marketing materials without hiring a graphic designer. It’s an incredibly intuitive, browser-based tool that empowers agents to produce everything from social media graphics and listing flyers to intricate presentations and direct mail postcards. Its strength lies in its massive library of pre-made, real estate-specific templates that can be customized in minutes.

What makes Canva one of the essential real estate agent marketing tools is its accessibility and versatility. Agents can quickly establish brand consistency using the "Brand Kit" feature, which stores logos, color palettes, and fonts. For property marketing, features like the AI-powered background remover for listing photos and "Magic Resize" to adapt one design for multiple platforms (e.g., an Instagram post and a Facebook story) are significant time-savers. Collaboration features also allow team members or transaction coordinators to work on designs together seamlessly.

Key Details & Pricing

• Ideal For: Solo agents, teams, and brokerages needing a DIY solution for consistent, high-quality marketing graphics.
• Core Features: Massive template and media library, Brand Kits, AI design tools (Magic Resize, background remover), Canva Print service, and team collaboration.
• Pricing: A robust Free plan is available. Canva Pro is $119.99/year for one person. Canva for Teams is $300/year for the first five people.
• Pros: Extremely low learning curve allows for rapid creation, vast library of templates and stock assets, and a free version that is highly functional.
• Cons: Advanced design features are limited compared to professional software like Adobe, and the most useful AI tools and premium assets require a Pro subscription.

To see how you can apply these designs, check out our guide with a list of real estate social media post ideas.

Website: https://www.canva.com

12. Etsy (real estate marketing templates)

Etsy is an unexpected but incredibly valuable resource for real estate agents seeking professionally designed marketing materials without the high cost of a graphic designer. It’s a vast online marketplace where independent creators sell digital templates for everything from listing presentations and postcards to social media graphics and newsletters. These templates are typically designed for easy editing in free tools like Canva.

What makes Etsy one of the most accessible real estate agent marketing tools is the sheer volume and variety of styles available at very low price points. Agents can instantly download a complete branding package, a bundle of Instagram Reels templates, or a modern buyer's guide for a fraction of the cost of custom design work. It’s the perfect solution for agents who need high-quality assets on a budget and have the time to customize them.

Key Details & Pricing

• Ideal For: Solo agents, new agents, and small teams on a budget needing fast, stylish marketing materials.
• Core Features: Thousands of agent-specific templates, instant digital delivery, seller reviews and ratings, and frequent bundle discounts. Many templates are designed for Canva.
• Pricing: Varies by seller. Individual templates can be as low as $2-$5, while comprehensive branding bundles might range from $30-$70. This is a one-time purchase, not a subscription.
• Pros: Extremely affordable with a massive variety of modern and classic designs. Instant downloads provide immediate access to assets.
• Cons: Quality and license terms vary by seller, requiring due diligence. There is no standardized product quality, so vetting sellers is essential.

Website: https://www.etsy.com/market/real_estate_marketing_templates

Top 12 Real Estate Agent Marketing Tools Comparison

Building a Cohesive and Efficient Marketing System

Navigating the vast landscape of real estate agent marketing tools can feel overwhelming. After exploring everything from comprehensive CRMs like Follow Up Boss and Lofty to specialized solutions for lead generation like Zillow Premier Agent and REDX, the central takeaway is clear: success isn't about accumulating the most software. It's about strategically building a cohesive and efficient marketing system where each tool serves a specific, critical function.

The most effective agents don't just buy tools; they architect a workflow. They identify their biggest bottlenecks and find technology to solve them. Your goal should be to create a "tech stack" that automates the mundane, amplifies your unique value, and frees you up for what truly matters: building relationships and closing deals.

From Individual Tools to an Integrated System

Think of your marketing efforts as an assembly line. Each stage, from initial lead capture to post-closing follow-up, needs to run smoothly. A standalone direct mail tool like Wise Pelican is powerful, but its impact multiplies when fed by a targeted prospecting list from REDX and followed up with sequences in a CRM. Similarly, beautiful social media templates from Coffee & Contracts are most effective when they promote a professionally marketed listing.

The key is integration. Do your tools talk to each other? Can your CRM automatically pull in leads from your website and Zillow? Does your listing marketing platform sync with your social media scheduler? A disconnected set of tools creates more manual work, leading to data silos and missed opportunities. A well-integrated system ensures a seamless flow of information, empowering you to deliver a consistent and professional client experience at every touchpoint.

How to Choose Your Perfect Marketing Stack

Selecting the right combination of real estate agent marketing tools is a deeply personal business decision. There is no one-size-fits-all answer. Your ideal stack depends entirely on your business model, budget, team size, and primary lead generation strategies.

To make the right choice, start with a self-audit:

• For the Solo Agent: Your primary concerns are likely time and efficiency. Focus on tools that offer maximum leverage. An AI-powered platform like Bounti Labs can automate the entire listing marketing process, while a simple-yet-powerful CRM keeps your client communication on track. Combine this with a design tool like Canva for quick, professional branding.
• For the Growing Team: Scalability and collaboration become paramount. You need a system that everyone can use effectively. A robust CRM like Follow Up Boss or Lofty is non-negotiable for managing a shared lead pipeline. Look for tools with team-specific features, permission levels, and reporting dashboards to track collective performance.
• For the Established Brokerage: Your focus is on brand consistency, agent support, and operational efficiency. An all-in-one platform might provide the necessary infrastructure, but you also need to empower your agents with best-in-class tools for their individual marketing. Providing a solution that automates listing-specific tasks ensures every property is marketed to the same high standard, reinforcing the brokerage's brand.

Final Thoughts: Invest in Your Time

Ultimately, the best real estate agent marketing tools are the ones that buy you back your most valuable asset: time. Every hour you save on creating a property website, writing listing descriptions, or designing a flyer is another hour you can spend on a listing presentation, a client call, or a negotiation.

Don't be afraid to experiment, but be strategic. Take advantage of free trials to see how a tool fits into your existing workflow before committing. As your business evolves, your tech stack should evolve with it. By thoughtfully selecting and integrating the right tools, you're not just buying software; you're investing in a more profitable, scalable, and sustainable real estate business.

Ready to eliminate the biggest time-sink in your business? Bounti Labs uses AI to instantly generate your complete listing marketing kit, from stunning property websites and compelling descriptions to social media content and print materials, all in under two minutes. Stop wasting hours on marketing prep and start focusing on what you do best by visiting Bounti Labs to see it in action.